• Provide participants with the essential skills needed to market their business successfully to existing and new customers.
• Help delegates understand the importance of marketing to a business.
• Help delegates grasp the marketing fundamentals to successfully promote their business.
• Provide a firm foundation upon which delegates can begin to market their business to exiting and new customers that grows their revenues.

• Define the key difference between marketing and sales.
• Explain how branding and values affect business success.
• Be able to set SMART business objectives.
• Explain the marketers’ model fro understanding how to position products and services to potential customers.
• Use SWOT and customer analysis tools.

• Individuals with no experience of marketing and new to the role.
• Business owners or executive who have responsibility for marketing their business.
• Marketing and Sales teams with a need to establish a common understanding of marketing techniques and methods.

This seminar provides a practical understanding of marketing and how it can be applied within a business to attract and grow revenues from existing and new customers.  The seminar provides analysis tools which delegates can use immediately in their daily work that will increase profit for their business.  The seminar consists of a mix of theory and practice designed to help participants grow in confidence and application of newly learned skills.