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redbeech news-blog...
Flying the flag seminar |
Practical marketing tips for the Credit Crunch.
Redbeech will present a seminar on practical marketing tips as their contribution to a conference event organised by WiRE being held at Harper Adams university college on the 10th November 2008 entitled ‘Sailing through the credit crunch’.
Norman Smyrell, Managing Director of Redbeech Limited said ‘We are pleased to continue our association with WiRE and our support of women entrepreneurs. In a time of economic crunch marketing budgets are coming under increasing pressure and their effective use is essential. The Redbeech seminar ‘Flying the Flag’ provides practical tips that enable businesses to maximise the effectiveness of a limited marketing budget’.
To find out more about this WiRE conference, the ‘Fly the Flag’ seminar or how Redbeech may assist the marketing activities of your business, get in touch with us by email from the ‘contact us’ page, or by calling 0870 114 9292.
Background to WiRE and ‘Sailing through the Crunch’ conference. event
WiRE, based at Harper Adams University College, Shropshire, has been offering business support to women in rural business since 1996. WiRE is a trusted national organisation, which helps rural women develop and grow their business and delivers a range of services in response to member feedback and the needs of women in rural business. WiRE lobby at national level to keep rural businesses on the political agenda and contribute regularly to national policy where advice is often sought by Government.
The ‘Sailing through the Crunch’ conference event is the first in a series being planned by WiRE to promote business excellence and raise the standard of entrepreneurship among women within the rural setting.
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Updated: 05/11/2008 |
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'WIRED' Women Win More |
Rural women entrepreneurs find and win more business
 Redbeech has developed a series of focused sales and marketing workshops specifically for rural women entrepreneurs starting out in business. These focused workshops have been developed in conjunction with the ‘Opening doors’ project team of the Women in Rural Enterprise (WiRE) business support group. The workshops offer businesses in start up phase an opportunity to learn and practice sales and marketing techniques that help deliver early results in finding and winning more business. The current workshop programme develped by Redbeech and available through WiRE includes:
- Cold calling (getting to decision makers)
- Selling success (getting business)
- Negotiating ( getting great deals that last)
To find our more about the WiRE sales and marketing workshops or to discuss how Redbeech might develop a specific programme for your business, get in touch with us by email from the ‘contact us’ page, or by calling 0870 114 9292..
Background to WiRE and ‘Opening doors’ project
WiRE, based at Harper Adams University College, Shropshire, has been offering business support to women in rural business since 1996, when research conducted by senior lecturer Izzy Warren-Smith identified that a significant number of farm diversifications were established by women. These female entrepreneurs were, however, coming up against a number of barriers, including lack of access to finance, lack of confidence, not being taken seriously, rural isolation, and lack of rural business support
WiRE is now a trusted national organisation, which helps rural women develop and grow their business and delivers a range of services in response to member feedback and the needs of women in rural business. WiRE lobby at national level to keep rural businesses on the political agenda and contribute regularly to national policy where advice is often sought by Government.
WiRE has Prowess flagship status for excellence in women's enterprise development.
WiRE encourages links with local and national government bodies and large companies in order to enhance the range of business services available to women in rural business.
'Opening Doors' is a unique programme of workshops, training support and information for women thinking of starting up their own business. Covering the West Midlands, 'Opening Doors' has been specifically developed for women by women. The programme aims to help women gain the confidence, knowledge and skills they require to be able to set up their own business. The ‘Opening Doors’ workshops are run in a relaxed and enjoyable way in venues and times convenient for a modern day woman.
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Updated: 04/11/2008 |
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600th Delegate Landmark |
Redbeech’s contribution to BASF’s global sales and marketing training initiative
Today Redbeech celebrates a landmark event in its relationship with BASF GmbH. During the last three years Redbeech has, as members of a globally selected external facility, assisted in the development and delivery of a prestigious global training initiative for the marketing and sales community of BASF GmbH . The training programme creates a common platform of understanding for accelerated success by marketing and sales delegates from across the business globally. The 600th delegate is a milestone in terms of the confidence that BASF has in the quality and experience of Redbeech people to deliver this exacting programme for accelerated success
Background to BASF
BASF – The Chemical Company, posted sales of €58.0 Billion in 2007. The company employs 95,000 people in 14 divisions across 5 continents and over 200 countries. BASF's strength is not only that it has an extremely broad product range, but also that it supplies almost every industry. BASF supplies industries such as the agriculture, construction, automotive, chemicals, plastics, energy and packaging industries with a wide variety of customer-specific products. BASF helps customers in almost all industries to be more successful.
BASF have been restructured according to related products, customer industries and production processes. This will enable BASF to more effectively combine competencies and knowledge and bring products and system solutions faster to market. The global training initiative for marketing and sales forms part of the BASF strategy for growth.
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Updated: 01/10/2008 |
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Selling Real Value |
Protecting and growing sales revenue in difficult times
Redbeech is helping sales people identify and communicate the real value their products and services bring to a customer. Our team has experience working with ‘blue chip’ European sales organisations who understand the importance of the value their products and services bring and make sure deals take account of the direct benefits the customer gains. This way they do not have to negotiate purely on price and so are able to protect or increase sales revenue. To provide help to businesses during this challenging economic period, Redbeech has now developed a sales training programme designed to explain the concepts and offer coaching to individuals who want to win real value deals that maintain or grow sales revenues.
Contact Redbeech, using the ‘contact us’ tab on our website or call us to learn more about this programme and how we could help your sales people have ‘business’ NOT ‘price’ conversations with customers.
Background to Real Value Pricing
In a hardening economic climate businesses can find it difficult to maintain and grow their sales revenues. Sales people often find themselves negotiating product and service prices with customers whose focus is on reducing overheads. The sales person does not understand the precise benefits their products and services add to the customer’s business, so miss the opportunity to protect, or negotiate a higher price based on true real value. Customers continue to focus purely on price, without considering the true benefits to their business that the products and services being bought provide. There is a ‘communication disconnect’ between customer and sales that results is a pure price conversation which may damage the customer’s business unknowingly.
Real Value selling is a methodology that ensures both sides understand the importance of the item being negotiated and work together to agree a share, of the recognised value on offer. Appling value pricing helps ensure protection and growth of both existing and new sales revenues and shift the ‘price issue’ to a business one. In addition, recognition of true value by the customer can promote loyalty and facilitate longer lasting relationships.
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Updated: 29/09/2008 |
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'Approved Supplier' Award |
Redbeech listed on the Business Link West Midlands Supplier Register (WMSR)
Today we are pleased to announce that Redbeech limited has achieved 'Approved Supplier' status and been added to the West Midlands Supplier Register (WMSR).
Norman Smyrell, Managing Director of Redbeech said:
“Becoming an ‘Approved Supplier’ on the WMSR represents a significant endorsement of the team’s abilities and skills in delivering quality assured excellence to Small and Medium sized Enterprises (SME’s) in the heart of England. From experience we know that the services offered by us to local businesses enable their people to succeed again and again. As an Approved Supplier, our clients not only benefit from the team’s years of business know-how in selling, marketing and business development, but also have peace of mind that Redbeech has satisfied the standards of quality and excellence laid down by Business Link West Midlands”.
Background to Business Link West Midlands and the Supplier Register
Business Link in the West Midlands provides comprehensive information and advice to help entrepreneurs, start-up and growing companies to train their people, embrace new technology, overcome legislation and, importantly, win new business.
Over the last year, it has developed a number of innovative firsts, including the Knowledge Bank, Adviser Assessments with the Institute of Directors and the first ever West Midlands Supplier Register, a 700-strong quality approved list of suppliers.
The Supplier Register is revolutionising the way SME companies tap into external expertise. Following its launch in April 2007, the register provides a quality assured list of professional firms that specialise in providing advice and guidance to growing businesses. The list includes accountants, design and marketing specialists, manufacturing consultants, training organisations and HR advisers.
SME businesses in the West Midlands area can ring the contact centre number (0845 113 1234) where their requirements are assessed and either information is provided there and then, or the client business is supported by a business link adviser, who conducts a more in-depth assessment which can lead to consultancy in areas such as marketing planning and strategy.
Using an agreed set of criteria, the adviser searches through the array of quality assured consultants and suppliers for a short list of those that best suit their client’s needs. This could be by specific expertise in the first instance, sector experience in the second and then perhaps by cost, location and even by empathy with particular types of entrepreneur. The SME business can then select which of the listed approved supplier they engage to support them.
Kul Sanghera, Director of Market development at Business Link WM said “We are confident that the Supplier Register will provide an excellent matching service that provides effective solutions to bespoke business requirements. Ultimately, we want it to become a best practice product that is the envy of other regions and countries.” |
Updated: 22/09/2008 |
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