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redbeech news-blog...
‘Happy New Year’ message |
Time to reflect on 2009 and look forward to 2010
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The year just past has been a challenge for businesses of any size and at Redbeech we have not been immune. Norman Smyrell, MD of Redbeech said recently “Although another successful year, 2009 was a period of adjustment with the team changing shape, broadening knowledge and engaging in new contracts that maintain our European and international presence.
We see that 2010 offers some major opportunities for economic growth. Right now we believe it is even more important to add value to the businesses we work with. In so doing, we are confident that our applied experience and skills will accelerate people to achieve extraordinary success and take hold of every opportunity in their marketplace”
In 2010 Redbeech continues to focus on marketing, sales and service consultancy plus development of training programmes, seminars and workshops for both corporate and small & medium sized enterprise (SME) customers in the UK and other markets.
To find our more about our activities or to discuss how Redbeech might develop a specific programme for your business, get in touch with us by email from the ‘contact us’ page, or calling 0870 114 9292..
Redbeech 2009 Highlights
February - Appointed as a ‘Director Development Programme’ (DDP) approved training supplier to UK SME businesses by Business Link West Midlands. Business Link is a government agency tasked to support UK businesses that employ up to 250 people. The role of Business Link is to help the SME community develop their businesses and access various forms of public funding and support programmes.
March – Awarded contracted with Accenture GmbH to deliver a marketing and sales academy pilot programme for a European based corporate business. Accenture is a US based global consulting house among the top five in the world.
April – Delivery of sales insight workshops at the UK national conference of WiRE (Women in Rural Enterprise). This was the third year that Redbeech have been invited to support WiRE at their national conference as they help women entrepreneurs’ to succeed.
May - Selected as a ‘training partner’ for Shropshire Chamber of Commerce and Enterprise. This partnership places Redbeech as the company responsible for development and delivery of all marketing and sales training for members and non-member businesses from within Shropshire and neighbouring counties in England.
September – 700th delegate landmark for Redbeech involvement in delivery of a marketing and sales development programme for a German based global chemical company.
October – Awarded contract with a European energy corporate to assist with development of an online learning, ‘customer service competency’, programme for managers and team members. This business transformation project employs evolving learning and communications technologies such as e-learning and social networking media.
November - Landmark 50th local business participant in bespoke training programmes for Shropshire Chamber of Commerce.
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Updated: 12/01/2010 |
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'Niche' training endorsement |
A customer case study and testimonial
In a recent interview Sarah Roberts, Growth Business Development Officer with WiRE (Women in Rural Enterprise) had this to say about Redbeech limited:
"WiRE has worked with Redbeech Limited on several key events over the past three years. Redbeech personnel have developed and delivered effectively courses on negotiating, sales techniques and marketing, all specifically designed for female entrepreneurs in rural business start-ups. Redbeech are currently working with us to develop an exciting new WiRE programme specifically targeting growth businesses in the rural economy.”
“To us at WiRE, Redbeech is an example of an organisation which delivers high standards of professionalism, innovation and creativity, worthy of endorsement. I would recommend Redbeech limited to any business as an organisation which generates within other organisations inspiration to achieve extraordinary success”
How Redbeech has helped deliver ‘niche’ training:
Sarah continued:
“The WiRE membership, primarily consisting of women entrepreneurs based in the rural economy, finds that the standard approach to training seminars is ineffective and inappropriate. Our experience of working with Norman Smyrell (Managing Director of Redbeech) is like a breath of fresh air. Norman’s approach has been exceptional in his attention to detail and has taken great care to ensure that Redbeech programmes and materials match exactly our thinking about the real and perceived needs of the WiRE membership. This is reflected in the excellent feedback and glowing comments we receive from members attending Redbeech seminars.”
For more about WiRE visit their web site: www.wireuk.org. To learn how Redbeech can assist your people and business achieve extraordinary success contact us via the ‘contact us’ tab on this website or call us on 0870 114 9180.
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Updated: 10/09/2009 |
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Training Agreement |
Shropshire Chamber of Commerce training agreement
Redbeech has agreed to develop and deliver sales and marketing training seminars that specifically meet the needs of Small and Medium Enterprises (SME's) who are members of the Shropshire Chamber of Commerce and Enterprise. The newly launched Chamber Development Solutions brings business focused affordable training to Shropshire for the first time.
This agreement offers Shropshire chamber menbers an opportunity to gain and grow essential sales and Markerting skills that will bring success during these tough economic times. Investing in the sales and marketing abilities of employees now will also accelerate success as the recession begins to lift.
Norman Smyrell, Managing Director or Redbeech said "We welcome this opportunity to work alongside Shropshire Chamber of Commernce and Enterprise in facilitating the sales and marketing development of member organisations. In our experience the businesses that are most successful are the ones that build consistent, customer centric sales and marketing teams. We recognise the importance of this Step, both for Redbeech and the Chamber, and are committed to its success".
The first seminars to be delivered through the agreement are being held during June 2009 and are:
- Sellers Bootcamp
- Telephone Selling
- Winning Presentations
Information about each of these courses and how to book is avaiable in the 'Current Events' category of the 'Seminars' page of this web site. You can find out more about how Redbeech could help you and your business develop a strong sales and marketing team by contacting us using the 'contact us' tab on this website or by telephone on 0870 114 9292.
Background to Shropshire Chamber of Commerce and Entreprise
Shropshire Chamber of Commerce provides a range of quality services to help local companies in the Small and Medium Enterprises (SME) sector manage and develop their businesses. The Chamber is concious of its role in providing business support and being the gateway to routes to government funding and initiatives and has recently gained contracts with the Learning Skills Council, Business Link West Midlands and Advantage West Midlands to ensure the Shropshire business communican maximise all the available support.
Help and advice is available including specific guidance in areas such as exporting and HR. They also provide a range of inter-trading and networking opportunities through successful Chamber Network Clubs and an extensive programme of business enhancing events including the Chamber Development Solutions initiative.
The Chamber's mission is to ensure that all of its members will have that crucial competitive edge over its non-members by delivering:
- Value added services that improve profitability
- Lobbying to ease the burden of legislation for members
- Providing inter-trading and networking opportunities
- Championing the cause of local business at local, regional and national level
- Motivating member businesses to success by the provision of support services that facilitate growth
Through accessing exclusive member services the chamber works to gain and maintain the competitive edge for its members and continually develop the portfolio of exclusive member benefits they can access.
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Updated: 19/05/2009 |
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Selling Real Value |
Protecting and growing sales revenue in difficult times
Redbeech is helping sales people identify and communicate the real value their products and services bring to each individual customer. Our team has experience working with ‘blue chip’ European sales organisations who understand the importance of the value their products and services bring and make sure deals reflect a share of the direct benefits the customer gains. This way they do not have to negotiate purely on price and so are able to protect or increase sales revenue. To provide help to businesses during this challenging economic period, Redbeech has now developed a sales training programme designed to explain the concept of 'real value' and offer coaching to individuals who want to win real value deals that maintain or grow sales revenues.
Contact Redbeech, using the ‘contact us’ tab on our website or call us to learn more about this programme and how we could help your sales people to have ‘business’ NOT ‘price’ conversations with customers.
Background to Real Value Pricing
In a hardening economic climate businesses can find it difficult to maintain and grow their sales revenues. Sales people often find themselves negotiating product and service prices with customers whose focus is on reducing overheads. The sales person does not understand the precise benefits their products and services add to the customer’s business, so miss the opportunity to protect, or negotiate a higher price based on true real value. Customers continue to focus purely on price, without considering the true benefits to their business that the products and services being bought provide. There is a ‘communication disconnect’ between customer and sales that results is a pure price conversation which may damage the customer’s business unknowingly.
Real Value selling is a methodology that ensures both sides understand the importance of the item being negotiated and work together to agree a share, of the recognised value on offer. Appling value pricing helps ensure protection and growth of both existing and new sales revenues and shift the ‘price issue’ to a business one. In addition, recognition of true value by the customer can promote loyalty and facilitate longer lasting relationships.
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Updated: 28/04/2009 |
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Be Engaging - Workshop |
Delivery of ‘Be engaging – Sell more! Workshop at Wire National Conference
Redbeech will deliver the above workshop at this years national conference of Women in Rural Business (WiRE) at Harper Adams university college on the 23rd of April. The workshop focus is on thinking about the role of the 'sales person' for a business in a different light. This offers an opportunity to gain an understanding of how the mind and self talk affect the achievement of sales and business goals. The workshop will take a critical look at how the experiences and beliefs of individuals directly affect the way selling is approached and therefore how to enact change that releases the salesperson within.
To find our more about ‘Be engaging – Sell more!’ and other sales and marketing workshops or to discuss how Redbeech might develop a specific programme for your business, get in touch with us by email from the ‘contact us’ page, or calling 0870 114 9292.
Background to WiRE and the National Conference 2009
WiRE, based at Harper Adams University College, Shropshire, has been offering business support to women in rural business since 1996, when research conducted by senior lecturer Izzy Warren-Smith identified that a significant number of farm diversifications were established by women. These female entrepreneurs were, however, coming up against a number of barriers, including lack of access to finance, lack of confidence, not being taken seriously, rural isolation, and lack of rural business support
WiRE is now a trusted national organisation, which helps rural women develop and grow their business and delivers a range of services in response to member feedback and the needs of women in rural business. WiRE lobby at national level to keep rural businesses on the political agenda and contribute regularly to national policy where advice is often sought by Government.
WiRE has Prowess flagship status for excellence in women's enterprise development.
WiRE encourages links with local and national government bodies and large companies in order to enhance the range of business services available to women in rural business.
The WiRE National Conference 2009, entitled ‘Thrive and Grow’, is an exciting and thought provoking mix of inspirational speakers, challenging seminars and informative workshops.
This conference offers women in rural businesses an opportunity to meet fellow business people, network, learn new skills and pick up new ideas and be inspired. Numbers at this year’s conference are expected to top 150.
Speakers include Kavita Oberoi, one of the UK's most successful female entrepreneurs. Kavita is the founder and Managing Director of an extremely successful IT and Business Healthcare Consultancy which she started from scratch in 2001. She is also one of the ‘secret millionaires’ on the TV programme for channel 4.
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Updated: 22/04/2009 |
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